.Our mission is to grow more, so that we can help more families, and this is the primary focus of our Strategic Plan 2021-2024. 

Here’s how

Our Strategic Plan is built around several key areas: 

  1. Support more children with cancer or life-challenging conditions, their siblings, parents, carers and families.

  2. Support more bereaved families and those affected by the sudden death of their child. 
  3. Continued delivery of a tailored support services programme. 
  4. Provide family support worker resource, services and refurbishment projects for our existing, and new, NHS hospital partners. 
  5. Improve our understanding of families’ needs and how we evaluate that we are meeting these needs. 
  6. Increase our reach and accessibility through targeted information and communications. 
  7. Invest in charity infrastructure and systems to ensure our long-term sustainability and financial good health. 
  8. Build and diversify fundraising income streams to support our charitable activities.

Children, and their families, are at the absolute heart of our work. We are committed to supporting more children who are going through treatment for cancer or a life-challenging condition, as well as their siblings, parents, carers and other family members. We’ve also identified a gap in support when a child dies suddenly and will be extending our bereavement support offering to help more families. Our support aims to improve emotional and mental wellbeing, reduce isolation and strengthen the family unit. 


With a goal to support almost 60% more families by 2024, we will be taking referrals from four new hospitals and have plans to expand our team of Family Support Workers to manage the increased caseloads, as well as building up our Service Delivery team. We also recognise the importance of ongoing evaluation of our outputs and outcomes, to ensure we are adequately meeting the needs of children and families. We’ll be delivering an impact measurement project, involving all our key stakeholders, to inform our support services plans. 

We pride ourselves on being a vital resource to our NHS hospital partners, freeing up healthcare professionals to focus on the medical care of their young patients by being on hand to give the much-needed, holistic emotional support.


We currently partner with six hospitals across South West London, Surrey and Sussex, and will be increasing this number to ten by 2024 (to include Chichester, Worthing and Brighton Hospitals, and one other), enabling us to take referrals of more children, but also deliver our in-hospital support offering that includes therapy services on the children’s wards and refurbishment projects to improve the hospital environment.  

Our three-year funding needs

We rely entirely on voluntary donations, and are incredibly grateful to all our loyal supporters who continue to help fund our charitable activities. But our big ambitions need big funds, and we will be growing and diversifying our fundraising to ensure we can deliver all our plans. 

We will be seeking funders to help cover the costs of our expanding Family Support Team, including additional Family Support Workers and Service Delivery staff.  

Our support services will need to increase in line with our larger caseload of children and families, and we have plans to introduce some new services and to support additional groups including grandparents and families whose child dies suddenly. 

We will be growing our respite holiday programme, with a long-term goal to acquire a fourth holiday home. 

And with more hospital partners, we’ll be delivering even more hospital refurbishment projects, to ensure time spent on the children’s wards is a more positive experience.  

 We’re always delighted to hear from any individual or organisation who would like to be part of our long-term strategic vision – if this is you, please contact fundraising@momentumcharity.org