Press release
Move for Momentum: Step up to support children living with cancer

Momentum wants as many people as possible to organise a challenge for Move for Momentum, which will help raise money and awareness.
Momentum Children’s Charity provides practical and emotional support to families in Surrey, London and Sussex who have a child with cancer, helping them during incredibly difficult times.
The Move for Momentum challenge aims to be as flexible and inclusive as possible – allowing participants to choose how they move and how they measure the challenge, for example, meters, miles, or minutes.
Ideas of how people can Move for Momentum include cycling or walking to school every day in September, bouncing on a trampoline, swimming 1, 5, or 10 miles in September, or taking on a dancing challenge. People can even think of their own unique idea – anything goes as long as moving is involved. Participants can take on Move for Momentum as an individual, family, school or group.
There is a helpful downloadable fundraising pack with challenge inspiration and information to make the Move for Momentum challenge as straightforward as possible to organise. It includes a simple guide on setting up a fundraising page and tips on how to spread the word and encourage support from friends, family, colleagues, and members of the local community.
Sarah Woods, Chief Executive Officer at Momentum Children’s Charity said: “Move for Momentum is a fun way to move your body and do something great during a very important month. Every year more than 1900 families receive the devasting news that their child has cancer, a number that is very sadly increasing. We want to make sure that we can be there every step of the way to offer the right support to families living in London, Surrey and Sussex, but to do that we need to be able to raise vital funds. Please join me this September by taking on a Move for Momentum challenge – together we can make a real difference.”
To sign up for Move for Momentum and find out more about the charity, please visit www.momentumcharity.org
Notes to Editors:
Momentum Children’s Charity supports families across London, Surrey and Sussex whose children are facing cancer or a life-challenging condition. We partner with local hospitals to offer personally tailored support to the entire family through our family support workers, both in hospital and at home. Our services include counselling, creative therapies, special experiences, and respite breaks. If the unthinkable happens, and a child dies, we offer specialist bereavement support. The charity receives no government funding and is reliant entirely on voluntary support.
Founded in 2004, Momentum Children’s Charity was started when Bianca Effemey OBE was working as a receptionist on the Paediatrics Ward at Kingston Hospital. Side effects of chemotherapy treatment can be very painful, and she became aware of the impact they were having on young cancer patients. It became her mission to get white goods donated to the hospital which could be kept full of refreshments, providing some relief to children suffering with mouth ulcers caused by chemotherapy. Momentum has grown from a very small charity to now supporting over 2,500 individuals across 688 families in 2024/25. This includes 502 families with children in active treatment and 186 bereaved families.
If you are interested in learning more about the work Momentum does, seeing the roles they are currently recruiting for or would like to get involved by attending an event, volunteering or making a donation please visit www.momentumcharity.org
www.momentumcharity.org Registered charity number: 1195373
For more information about Momentum and future press opportunities, please contact: Claire Smith, PR and Communications Officer: clairesmith@momentumcharity.org / 0208 974 5931