We’re looking for a solid, strategically minded marketeer to manage an enthusiastic and creative team. You’ll have strong project management skills and a natural flair for creating inspiring and engaging marketing collateral and campaigns. It’s a great chance to be part of a vibrant and expanding organisation with potential for progression.

The Marketing Manager will be responsible for all marketing channels and resources required to support the business objectives of the charity. Working closely with the Head of Fundraising, you will lead and co-ordinate the annual planning process for campaign activity across the whole charity, including regional awareness raising and fundraising campaigns. You’ll take responsibility for the creative conception, implementation, measurement and achievement of targets.

Location: Head Office in East Molesey, Surrey (opposite Hampton Court Station)

Hours: 35-40 hours a week

Salary: £35,000-£40,000 FTE per year (dependent on experience)

Momentum Children’s Charity is a local organisation that supports families whose children have cancer or a life-challenging condition. The charity was founded 18 years ago by our current Chief Executive and has grown enormously over that time. We currently have partnerships with nine hospitals who refer families to us for our support, which ranges from therapies and counselling, to respite holidays and special family experiences.

 

It’s an exciting time to be involved with our ambitious and growing charity as we scale up and deliver new services to support more families with a seriously ill child. To aid this growth, we need to raise the profile of the charity and awareness of the vital work that we do. Working closely with our Head of Fundraising, our Marketing Manager will play a crucial role in helping us to achieve this.

General

  • Develop and manage an annual marketing and communication activity plan; working closely with fundraising and family support team to deliver relevant and timely comms.
  • Lead on creative, media planning and delivery of key campaigns throughout the year.
  • Lead on all brand activity to ensure guidelines are adhered to and tone of voice is consistent
  • Working closely with the PR and Ambassador Relations Officer develop and maintain relationships with marketing teams at our partner hospitals.
  • Report marketing activity across Trustees, Impact and Annual reports.
  • Line manage two direct reports; goal setting, reviews and development support.

Digital and website

  • Manage the Momentum website – ensuring events, stories and features are regularly updated.
  • Identify ways to make the website and/or landing pages more goal orientated and suitable for our audiences
  • Manage day to day relationships with external web and digital agencies.
  • Support Social Media Officer with forward-planning
  • Optimise and track spending of paid promotion including Facebook Adverts.
  • Implement Google Ads
  • Monitoring and reporting from Google Analytics and website data dashboard.

E-communications/database management

  • Plan and execute all mailings through MailChimp, including the monthly supporter E-Newsletters
  • Manage Salesforce database, including segmenting and updating as appropriate.
  • Develop and drive opt-in activity.
  • Ensure data compliance in Salesforce activity across the board

Collateral and merchandise

  • Identify and develop targeted marketing materials required by the charity briefing external suppliers and freelancers where necessary and managing budgets accordingly.
  • Ensure all marketing materials are kept up to date and on brand.
  • Keep track of stock levels and supply as necessary.

Content and PR

  • Develop and manage a marketing and communications yearly-planner.
  • Copywriting for the charity across the board.
  • Support PR and Ambassador Relations Officer with PR forward-planning
  • Liaising with internal teams as required, plan and deliver charity and PR events where appropriate.

Essential

  • Marketing Management experience 5+ years covering print and digital.
  • Excellent applied knowledge of core marketing practices such as: content development, media planning, supporter journey development, and testing and measurement.
  • Project management.
  • Team management.
  • Database experience (preferably Salesforce)
  • Email marketing platform experience (preferably Mailchimp)
  • Confident copywriter with some basic design skills.
  • An effective and adaptable communicator, able to quickly build collaborative relationships with your charity teammates, hospital partners and partner agencies.
  • Proficient in using Microsoft Office packages.
  • Upbeat, motivated and solutions driven.
  • Able to work under pressure with multiple projects happening simultaneously.

Desirable

  • Experience in the charity sector.
  • Some working knowledge of Adobe Creative Cloud apps particularly Adobe InDesign and Adobe Rush.
  • Working knowledge and understanding of Data Protection principles, rights and obligations.

Other requirements

  • Flexibility to travel to meetings as required within Surrey, Sussex and South West London.

Please email CV and cover letter – stating the role that you are applying for in the subject line – to Amy Odaro, Office Manager and PA to the Founder CEO amy@momentumcharity.org.

 

Please note, applications will be reviewed as they are received, and interviews will be held throughout the recruitment period.

 

We particularly welcome applications from Black, Asian and Minority Ethnic (BAME) candidates, as well as those with disabilities, as these are currently under-represented in Momentum Children’s Charity.